Our Values
Our focus is on people and their well-being.
We curate products that align with our core values:
Handmade
We curate products that are handcrafted using traditional methods and simple tools by skilled artisans. Each piece is crafted with care, reflecting the creativity, skill, and attention to detail of the maker. These products often involve a personal touch, unique artistic elements, and a deep connection to the craftsmanship, giving them a unique character and story. We believe that handcrafted products are a way to preserve the culture and help to create a more sustainable future.
Ethical
We source our products ethically and support the growth of independent businesses, social enterprises, and cooperatives. We prioritize helping local communities and disadvantaged groups, creating a more equitable society where everyone has the opportunity to thrive. That's why we work with artisan groups who follow fair trade ethics, regardless of whether they are officially certified.
Natural Materials
We cherish the unique beauty and character of natural materials, showcasing their charm and texture in our curated selection of beautiful and functional products, from home decor to accessories. While our products may not always consist entirely of natural materials, we specifically choose items that only incorporate non-natural materials when needed (for example for reinforcement or coloring). We prioritize materials that are sourced locally and sustainably.
Quality Materials and Craftsmanship
We select handmade products that are made with high-quality materials and meticulous attention to detail. We believe that quality is essential for both functionality and aesthetics, and that it also contributes to sustainability by reducing the need for frequent replacements.
Whenever possible, we also strive to offer eco-friendly products that are made from:
Sustainable Materials
Sustainable materials are acquired through practices that minimize negative impacts on ecosystems and local communities, and ensure the long-term viability of the resource. In the case of wooden products, the wood is sourced with responsible forestry methods, being certified for example by the Forest Stewardship Council (FSC) or SVLK. In the case of cotton products, wild cotton or certified organic cotton is used.
Recycled / Upcycled Materials
Recycled or upcycled products are made from materials that are converted from otherwise discarded materials (normally from manufacturing byproducts). Recycling takes used materials and breaks them down into their basic components, which are then used to create entirely new products. Upcycling, on the other hand, involves creatively reusing materials in their existing form. These repurposing of waste materials reduce the need for new resources and minimizes environmental impact.
We also care about the following aspects and prioritize collaboration with companies that uphold one or more of these values:
Fair Trade Certified
Products with this certification ensure that artisans and workers involved in their creation receive fair wages, safe working conditions, and opportunities for community development. Craft producers seeking certification must undergo a rigorous assessment process, which may include on-site visits, documentation review, and compliance with established standards.
Woman Empowerment
Craft making presents a unique opportunity to empower women in regions where they face significant barriers to economic and social advancement. Through craft making, women can generate income, gain new skills, and assert their identities as skilled artisans and entrepreneurs. Apart from their contributions to local economies, they also become agents of positive change for generations to come.
Working with Disabilities
Promoting the involvement of individuals with disabilities in craft making reflects social responsibility by supporting marginalized communities and challenging societal biases against disabilities. By involving disabled individuals in craft making, we can nurture feelings of empowerment and self-value, acknowledging their distinct talents and capabilities. This fosters a society that is more inclusive, fair, and compassionate.
Heritage Craft Preservation
Preserving heritage crafts involves recognizing the intrinsic value of time-honored crafting techniques, materials, and designs that are often deeply rooted in a community's history. It is not just about saving old traditions; it is about sharing priceless wisdom across generations, fostering community pride and unity. Heritage craft preservation is not stagnant; it is an ongoing journey that honors craftsmanship's lasting legacy while responding to the changing world around us.
Paying It Forward
This demonstrates a company's commitment to community support and supporting those in need. Such commitment is often realized through initiatives such as donating a portion of profits to local charities, participating in community projects, promoting education, and providing mentorship or micro-credit lending to aspiring entrepreneurs. By embodying this value, companies aim to create a ripple effect of kindness and generosity, contributing to the betterment of society.